My Design Process
From Ideas to Reality
A modular process tailored to your needs, combining creativity, technical expertise, and collaboration.
My design process is tailored to each project’s unique needs, combining creativity and technical expertise. From concept to final execution, I work flexibly, either independently or by coordinating with trusted specialists. Each project follows a modular structure, focusing on key milestones to ensure clarity and quality—making the process straightforward and effective for all parties involved.
Ideation
Developing foundational ideas, defining the project’s goals, and exploring visual directions to set the stage for a compelling narrative.
Concept Design
Bringing ideas to life with visual prototypes, including detailed conceptual art and early 3D mockups and animatics to refine the vision.
Production
Finalizing the work through rendering, compositing, and post-production, ensuring all elements align seamlessly with the project’s vision
Explore below some case studies that showcase this approach in action, from architectural designs to virtual productions, each highlighting key steps of the process.
Case Study 1
Counterproposal of Gran Via 19 Facade Design
This facade concept for an architectural competition reimagines Gran Via 19 with elements of Neo-Renaissance, Historicism, and Reform architecture, designed to fit seamlessly into Madrid’s urban context.
Initial Sketches
Initial facade sketches showcasing Neo-Renaissance and Historicism influences. These designs explored balanced compositions and decorative details to harmonize with the surrounding architecture.
Refined Concepts
Refinement of facade details including heraldic motifs and intricate ornamentation. The process emphasized historical accuracy and respect for classical architectural principles.
Final Visualization
Detailed render of the redesigned facade, highlighting the interplay of materials and architectural harmony. The result is a timeless design that reflects the grandeur of Gran Via’s historic character.
See the full architectural proposal: View Project
Case Study 2
Virtual Production of the Music Video ‘Just This Way’ for Anthony Ocean.
This virtual production project was created for Anthony Ocean’s music video ‘Just This Way.’ The goal was to craft a visually captivating world that complements the song’s emotional narrative, using innovative virtual production techniques to merge music and visuals seamlessly.
Layout Planning
Developing the foundational layout for a virtual set, ensuring alignment with the narrative and visual style of ‘Just This Way.’ Early exploration of spaces and camera perspectives guided the creative direction.
Asset Creation
Designing and assembling assets, from props to lighting setups, that reflect the emotional tone of the video. Each element was crafted to enhance the immersive environment and support the story.
Final Render
Bringing the virtual world to life with final lighting, textures, and rendering. The polished output captured the mood and energy of the music, creating a seamless fusion of visuals and sound.
Dive into the making of this virtual production: View Project
Case Study 3
Music Video “Kyrill” — Island Set Design
This project focused on the design and creation of a detailed virtual set for ‘Kyrill,’ a short film. One centerpiece of the film, the island set, required careful planning, 3D asset creation, and final rendering to achieve the desired visual impact.
Layout Planning
Early sketches laid the groundwork for the island’s shape and features, aligning with the film’s themes of isolation and resilience, while planning camera angles and shot compositions for cinematic impact.
Asset Creation
The 3D asset development brought the island concept to life. This phase included modeling the terrain, adding the scanned village model, and setting up textures and lighting to enhance the visual storytelling.
Final Render
The final render captured the dramatic atmosphere of Kyrill’s narrative, blending light and shadow to highlight the island’s presence. The result is an immersive centerpiece anchoring the film’s visual world.
Explore the island design process: View Project
Art Direction & Teamwork
While I often work independently, I have access to a network of experienced freelancers for larger projects. This allows me to scale my process to meet your needs, whether you’re looking for a cost-effective solution or a fully realized production pipeline.
Let’s Work Together
I bring a unique blend of artistic vision and technical expertise to every project. Let’s discuss how I can help bring your ideas to life.
