JUST THIS WAY

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Urban Neon Dystopia – Virtual Production for Anthony Ocean

For the debut music video of singer-songwriter Anthony Ocean, I designed an intricate, neon-lit urban environment tailored specifically for virtual production. This project merges creative vision with technical expertise and is optimized for real-time rendering in a cutting-edge production pipeline.

Client:  Anthony Ocean

TasksEnvironment Design, 3D Assets

Year:     2024

derelict urban downtown bathed in vibrant neon lights

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A dystopian urban landscape brought to life with neon reflections, abandoned vehicles, and vivid architectural details, optimized for immersive storytelling.

Watch the whole video below:

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Some info on stuff:

The environment was crafted to be versatile for use across multiple camera perspectives, with a highlight being a fully immersive 360° version designed for screens and VR headsets. The goal was to create a believable dystopian atmosphere that supports visual storytelling while accommodating dynamic camera movements.

 

Technical Focus lied on optimized for real-time rendering, the entire scene is designed to integrate seamlessly into a virtual production pipeline, balancing performance and visual fidelity.

The setting, a derelict urban downtown bathed in vibrant neon lights, features approximately 400 unique assets, including:

  • Skyscrapers and buildings with striking neon accents
  • Barriers, signs, and billboards
  • Rusty car wrecks and scattered trash

More Images from this project !

Curious about the details?

Explore the 3D asset showcase in the next post!

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Top-Down Layout Planning
A visual reference for aligning the physical and virtual spaces, providing accurate guidance for scene reconstruction.

Liked what you see? Let’s bring your vision to life!